FG3 Foundations

My work in human-centered design isn't a recent pivot. (Trust me, I’ve been advocating for genuine human capacity and psychological safety long before it was trending.) It's a path forged by a lifetime of navigating profound challenges. Through confronting personal tragedy, systemic injustice, and advocating on humanitarian front lines in the world's most inhumane systems—alongside tackling countless 'just make it work' assignments demanding complex system design—I developed a singular capacity: to simultaneously zoom in and zoom out. This connects the most intimate individual experiences with the broadest global systemic realities. 

This unique lens allows me to discern why the smallest human details ripple into global impact, and how large-scale challenges resolve through nuanced human-centered design. It provides a clear anchor for emergent thinking, ensuring impact aligns from individual flourishing to global systemic change.

The last few years, particularly navigating Long Covid, became an unforeseen, intensely personal laboratory for this integrated perspective. (Turns out, your nervous system has strong opinions about what 'sustainable' really means.) As my capacity for public engagement diminished, I was compelled to merge theory and practice on a deeply embodied level. This crucible sharpened my understanding of the immense, often unseen, pressures leaders and organizations face today. I transformed all I knew—from personal adversity and immigrant justice advocacy to system design—into a deeper anchor for human-centered and complex system design.

This intimate knowing reveals how many of us live in an 'in-between' world. We juggle demanding careers and complex lives, performing on the surface while often spiraling quietly beneath. (Yes, that quiet spiraling? I hear you.) The traditional market struggles to accommodate this complexity. FG3 is my answer. Here, my multi-level vision—where lived experience meets strategic design—cultivates capacity and unlocks inherent genius across individual, organizational, and global scales.

Jennifer Gonzalez is the visionary founder behind Fractal Growth, LLC.--the heart of our mission to transform overwhelm into clarity and impact. Her unique approach to human-centered design is deeply rooted in her profound personal journey. After navigating the challenging landscape of Long Covid and painstakingly rebuilding her functionality, Jennifer gained an intimate understanding of the immense, often unseen, pressures leaders and organizations face today. This embodied knowledge, combined with her lived experience as a Mixed, Brown, Queer, Neurodivergent, Disabled, and re-connecting Indigenous woman, forms the "secret sauce" that infuses every aspect of FG3.

A Stanford Law graduate with an MA in Rhetoric, Jennifer's strategic acumen is powerful. Yet, it's through the lens of her own healing and decolonial perspective that her expertise truly comes alive. She is an award-winning teacher and coach, a passionate advocate for transformative justice, and a leader committed to cultivating capacity from the margins. She believes that genuine recovery and renewal are essential inputs for sustainable productivity, a principle she lives by and instills in her work.

At FG3, Jennifer translates this rich blend of lived wisdom and professional rigor into designing resilient, "blackout-proof" systems. She empowers organizations to unlock their authentic power, guiding them to see pathways to flourishing they never imagined possible. Jennifer's commitment is to foster a "quiet rebellion," where empathy, integrity, and radical self-acceptance drive systemic justice, ensuring technology and strategy serve humanity first. Her work is about bringing torchlight genius out of the shadows, cultivating deep human capacity for lasting, authentic impact.